Welcome!

The Morrison School of Management and Agribusiness (MSMA), located on the Polytechnic campus of Arizona State University offers an academic concentration in Food, Agribusiness and Consumer Products Marketing.

This concentration is unique in its orientation toward consumers, as well as producers, and other stakeholders of the value chain. MSMA has been awarded grants by USDA, Department of Education and other esteemed agencies and benefactors to develop the most innovative food and consumer products management program in the country. This specialization will enable students to develop vital managerial skills to facilitate the understanding of relationships between consumers and all participants in the food and consumer products marketing channel.

The primary focus is to teach students managerial practices and processes that optimally move food products through marketing channels in ways that maximize value-adding functions. From production to consumption numerable opportunities exist to achieve this objective and this consumer-orientation will be of considerable interest to marketers, manufacturers and processors, distributors, wholesalers and retailers, commodity associations, and farmers and ranchers. The purpose of this web site is to provide students, industry, and the interested public with information regarding the ASU Agribusiness, Food and Consumer Products Marketing specialty. Links located at the left offer information regarding program requirements and course descriptions, scholarship opportunities, internship options, career outlooks, student opportunities to travel abroad, faculty bios, student program testimonials, developments regarding a new alliance formed between ASU's Agribusiness, Food and Consumer Products Marketing program and the Columbia University Center on Global Brand Leadership, direct industry links, faculty research, some general food-related resources, the alumni page, the Morrison School, the Agriculture Network Information Center (AgNIC), the Arizona Food Marketing Alliance, program contacts, and information regarding an upcoming international conference. Thank you for your interest in the program!