Welcome

   Home

  Registration

Submission/ 

          Guidelines

  Program Schedule  

  Tracks/Chairs 

   Sponsors 

  Croatia 

   Tourism  

   Photos 

   Links 

  Hotel  

About Croatia

Croatia has a deep and long-standing marketing tradition. Nestled at the crossroads of Europe (link to map of Europe, maps of Croatia), much of present-day Croatia, particularly Istria and Dubrovnik, was a pillar of the Renaissance.  Records indicate the person who opened the East to spice and silk trading, Marco Polo, was originally from the Island of Korcula, on the Dalmatian coast. Croatian universities had marketing and commerce curricula over 400 years ago, and even when Croatia was a Republic in the former Yugoslavia, it was known as a European leader in marketing education, innovation and practice.

Because of its rich history in international trade and commerce and because of its strategic "crossroads" location, Croatia is an amalgam of many cultural influences. Consider that Croatia actually has 2 names. Croatia is the Latin name for the country and the name most people know. However, Croatians, primarily a Slavic people, use the Slavic name for their country, Hrvatska. This name is pronounced  Her-vaht-ska, with the primary accent on the second syllable, a secondary accent on the last syllable and a slight trill of the r. The people refer to themselves as Hrvati. We have provided links that may be helpful, should you wish to learn more about Croatia's history, topography, climate, culture, touristic destinations and current events:  www.croatia.net, croatia.cronet.com/cromap.html, www.hr, www.mzt.hr/mzt/eng

To familiarize you with the sub-regions you will visit, should you attend the Macromarketing Conference, we have provided the following links to Opatija, Dubrovnik, Rijeka, Kvarner region, and Istria. We hope you enjoy your "travels," or as the Croatians say, "sretan put!"

Cliff Shultz and Bruno Grbac, Conference Chairs

Opatija

  History, Climate, Flora & Fauna, Parks, What to visit, City of Opatija, Tourism Office

photo source: www.travel.hr/opatija/images

to Dubrovnik

Dubrovnik

History, What to visit, City of Dubrovnik, More about Dubrovnik

photo source: www.croatia.net

to Rijeka

Rijeka

  History, Climate, City of Rijeka, More about Rijeka

photo source: http://www.appleby.net/rijeka.html

to Kvarner

Kvarner Bay

Kvarner area, General info, Fauna, Flora, Culture

source: http://www.kvarner.hr/english/gen_frm.html

to Istria

Istrian Peninsula (or Istra, in Croatian)

  About Istria (Istra)

source: http://istrianet.org/istria/photos/trieste.htm

Welcome | Home | Registration | Submission & Guidelines | Program Schedule |Tracks & Chairs
Sponsors | Croatia | Tourism | Photos | Links | Hotel

Return to top