PPT Slide
Major Forces in the Company’s Macroenvironment (Fig. 3.4)
The Company’s Macroenvironment
Key U.S.Demographic Trends
Age Distribution of the U.S. Population
Discussion
Economic Environment
Natural Environment
Technological Environment
Political Environment
Cultural Environment
Responding to the Marketing Environment
Review of Concept Connections
Chapter 20
Marketing’s Impact on Individual Consumers
Marketing’s Impact on Individual Consumers: High Prices
Marketing’s Impact on Individual Consumers: Deceptive Practices
Marketing’s Impact on Society as a Whole
Marketing’s Impact on Other Businesses
Consumerism
Environmentalism
Enlightened Marketing
Societal Classification of Products (Fig. 20.3)
Marketing Ethics
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