This concentration is unique in its orientation toward consumers, as well as producers and other stakeholders of the value chain. The Morrison School has been awarded grants by USDA, Department of Education and other agencies and benefactors to develop the most innovative food and consumer products management program in the country. This specialization will enable students to develop vital managerial skills to facilitate the understanding of relationships between consumers and all participants in the food and consumer products marketing channel.

The primary focus is to teach students managerial practices and processes that optimally move food products through marketing channels in ways that maximize value-adding functions. From production to consumption, numerous opportunities exist to achieve this objective and this consumer-orientation will be of considerable interest to marketers, manufacturers and processors, distributors, wholesalers and retailers, commodity associations, and farmers and ranchers.

After completing the required agribusiness core, students can select the Food/Agribusiness and Consumer Product Marketing concentration core, which consists of 17 semester hours:

• AGB 422 Consumer Behavior (3 semester hours)
• AGB 429 Marketing Research (3 semester hours)
• AGB 435 Agricultural Commodities or
  AGB 420 Food Marketing (3 semester hours)
• AGB upper-division electives (8 semester hours)

For more information on the Food Marketing concentration or to talk to an advisor, call (480) 727-1585 or e-mail morrisonschool@asu.edu.

(back to B.S. in Agribusiness page)